This should be 3–5 sentences: In plain language, say who this page helps, the result they’ll get, why they should care today, and what to do next. Mention your city/area once. Example: “If you’re buying your first home in Knoxville, this page shows exactly how to go from curious to confident—without guesswork…”
Three quick benefits. Keep titles 2–4 words. Keep the description one sentence each.
One sentence explaining how this helps your audience specifically. Add something concrete: speed, clarity, savings, impact.
One sentence tying the benefit to a fear or friction you remove (fewer surprises, transparent steps, vetted partners).
One sentence about local expertise, trust, and/or a measurable result (weekly updates, clear milestones, etc.).
Explain your “product” (program/service/cause) in 3–4 sentences. Define scope (what’s included), who it’s for/not for, and the core promise. Use 1 keyword + your city here.
This section works best when the steps feel “easy” and time-bound.
[What they do; what they receive immediately; time expectation.]
[What you do for them; what they’ll see/learn/submit.]
[How progress is delivered; when decisions happen.]
[Describe success moment or the tangible result.]
Three deliverables is plenty. Keep each benefit to one sentence.
1 sentence benefit: what it means for them.
1 sentence benefit: speed/clarity angle.
1 sentence benefit: communication/support.
Keep testimonials short + specific. Add city/area once for relevance.
Every great idea sparks a few questions. These answers help people understand how it works, where the effort goes, and what to expect.
[Direct, 2–4 sentences. State what happens, by when, and any cost.]
[Answer + next step.]
[Answer + reassurance.]
[Answer clearly. If donation: specify use of funds, % local, etc.]
[Offer a soft next step: email guide, 10-min consult, subscribe.]
Have a question that’s not listed here? and I’ll respond personally — clarity and transparency are part of the process.
[1 sentence restating the simplest next step and what they get within a timeframe. Example: “Tap below and I’ll reply within 24 hours with your next two moves.”]
Replace with your direct line, or keep the form. People love speed. So do deals.
